Welcome

SolutionSync is an anthropological consumer/user research firm established to help businesses reveal novel opportunities for growth and create more valuable products and services by addressing socio-cultural aspects, emotions and lifestyle captured through qualitative research methods including ethnography.

Around the world we tap into people’s broader cultural patterns and help organizations understand the bigger picture in which people interact with products, services and spaces.

Our aim is to make sense of what people are really doing, not what they say they’re doing, discover their unmet needs and reveal their readiness to accept, process and respond to brand messaging. We use the latest techniques in participant observation, digital photo and video ethnography to capture and analyse customer behavior in a natural context.