SolSync Visual

SolSync Visual provides clients around the world with world-class insightful ethnographic films about consumers of products and users of private and public services and spaces. Our visual documentaries of people’s everyday life experiences enrich companies’ comprehension of on-the-ground needs and desires.

Ethnographic filmmaking for marketing and business purposes draws on an established research tool in visual anthropology. It focuses on capturing unique moments in observed behaviour within natural settings with the objective of outlining and illustrate how socio-cultural drivers influence people’s preferences, tendencies, emotions and reactions. Ethnographic films are produced in video and digital media.

Our filmmaking team is a group of experienced professionals, with anthropology and cinematography backgrounds. They are skilled in capturing visual representations in various cultural settings and in documenting complex situations.

 The videos they produce enable companies to live through close-up experiences and vivid situations that people daily encounter in their interaction with products, services and spaces – A picture could be worth a thousand words!

SolSync Visual is particularly useful for:

• Illustrating how daily challenges which people come across can give clues for the enhancement or development of products and services.
• Identifying signs of social change and how they reflect on people’s interaction with products and services.
• Classifying and explaining consumer dynamics, as well as how choices are made.
• Re-defining consumer segmentation on the basis of the analysis of people’s observed behaviour.          

Interested? Connect with us:

Telephone: +41 41 7105819
E-mail: info@solutionsync.com