Methods
http://www.solutionsync.com/methods.html

© 2009 SolutionSync
 
 
 

We apply a diversity of methods

Our experienced research designers build from a broad spectrum of qualitative research methods. Depending on the requirements and research objectives, clients can choose between custom-made solutions and more cost-effective standard methods. We are happy to elaborate and select with you the most appropriate approach.

Ethnography and Observation 
Observations combined with semi-structured interviews are most useful for probing human emotional and experiential dimensions.

Extended stays with families
Extended stays with families to relate different aspects of their everyday life to the subject of interest, while intensely probing and investigating. We make video recordings and take digital photos of

 various aspects of consumers' relationship with the subject of interest and other things which seem unrelated but appear to influence their behavior.

In-depth Interviewing
Interviewing is used to understand the underlying attitudes, beliefs, myths, histories, metaphors and experiental

 accounts that influence and motivate people's behavior.

Other standard methods

 		 SolSync QRA
SolutionSync's QRAs are qualitative rapid appraisals that provide a holistic birds’ view of real people and their real needs in real time.

SolSync MaxInsights
SolSync MaxiInsights employs multi-disciplinary resources to rapidly combine and analyze existing data sets.

 

SolSync Visual
SolSync Visual focuses on capturing unique moments in observed behaviour within natural settings in broadcast quality ethnographic films.

Interested? Connect with us:

Telephone: +41 41 7105819
E-mail: info@solutionsync.com